who are the stakeholders of easyjet

The series, while not always portraying the airline in a positive light, did much to promote it during this time. But opting out of some of these cookies may affect your browsing experience. 3.5 Process 9 In the sense these parties anticipate many from the organization. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). The two organisations I will be looking at are Tesco and Macmillan. As a result the low-cost airlines (LCA) are flourished. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. As the employees watch the owners behaviour all the time. 2.2.4. Easyjet has benefits from low price just . One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. grand wailea pool menu; under armour ignite slides waterproof. The organisation mainly expands through acquisitions 4. Stakeholder Competitors and competitive advantage 11 Analysis of financial and business performance of Easyjet PLC [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. Introduction They influence the companys decisions as they are the main say of it. Sort By: Satisfactory Essays. This cookie is set by GDPR Cookie Consent plugin. Strong operational efficiency leading to a low-cost model. easyJet [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Letter to shareholders from the Chairman of easyJet plc. EasyJet derives the most from the perceived quality. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. . As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Easyjet Plc PESTEL Analysis - Case48 These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Figure 1: EasyJet stakeholder map. Popular books for Law and Public Services . Executive Summary 1 In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The space saved by having smaller galleys allowed for the installation of 156 seats. INTRODUCTION vii It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Direct or indirect. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Strategic management However, you may visit "Cookie Settings" to provide a controlled consent. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Political and Legal impacts 5 All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. GNA. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Carbon dioxide, organization. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. Airline There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium The company sells its own tickets directly to the user trough the Internet, Premium Ansoff's Matrix. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. 3.2 Product and services 6 Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. 3.1.3 Discounts 4 Low-cost carrier She added that the A321neos would help to cut costs by 9 per cent. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. Management Strategic management, Stakeholders Better Essays. 3.5.2 Boarding the plane 10 Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Easyjet Plc Porter Five Forces Analysis - Fern Fort University Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. 5. EasyJet focus its value proposition to business travelers around time savings. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. There is two different types of stake holders these are internal and external. Geneva was EasyJet's first new base outside the United Kingdom. . Marketing At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 EasyJet's biggest shareholder will not contribute to the airline's 1 CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. 1.Introduction 1 minute read. Low-cost carrier Low-cost carrier EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. This cookie is set by GDPR Cookie Consent plugin. access_time21 junio, 2022. person. [85], EasyJet serves 136 destinations (as of February 2019). They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg First choice brand and increasing customer loyalty. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Shareholders and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). What are airline stakeholders? - Quora Travel Transport and Logistics BMAN72801 Strategic Management Essays, Term Papers & Presentations . Company Analysis of Easyjet | Business Paper Example TABLE CONTENT ii A stakeholder can be a wide variety of people impacted or invested in the project. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Interrelationships - The world of travel & Tourism Pricing external stakeholders are from outside of the company but, Free 's total fleet comprises entirely Airbus aircraft. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. 3.4 Place 8 3.1 Price 4 Local community and pressure groups. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. I/ Easy Jet : General Overview From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Answer (1 of 4): A number of these stakeholders can be Identified. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Political factors reflect the political stability of the region where Easyjet is operating. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. The first aircraft, an Airbus A320, was re-registered as OE-IVA. BSC Easy Jet individual report - The place of useful learning The Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Stakeholder, Stakeholder Expectations Recommendations: 15 Government grants permission to purchase new Aircrafts. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. easyJet Plc engages in the provision of passenger airline and carrier services. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Also the condition of the world economy determines the nature of its marketing policies. Thu 28 May 2020 04.59 EDT. Introduction These cookies track visitors across websites and collect information to provide customized ads. In other words, your project's stakeholders are the . EasyJet endeavours to respect the principles of the ILO . 1. Best Essays. Solved Explore the key stakeholders of EasyJet and map in | Chegg.com May / 15 2013. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". KLM Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. EasyJets Business Model Analysis EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Stakeholder theory. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Germany European Countries Collaboration and good relationship making EU politically stable. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Airline, MARKETING RESEARH PROJECT 3.5.3 Customer support service 10 Total revenue ( million) 2,362.8 1,797.2 31.5%. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. 10. 1.4 Research objectives. Lets take a closer look at, Premium The Holidays business segment sells holiday packages. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Charitable organization 3.5.1 Check-in 9 Economical impacts 6 [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Lecture : Pricing and Costing Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Analytical cookies are used to understand how visitors interact with the website. Management Project Stakeholders - Who Are They & Why Are They Important? - Teamwork March 3, 2023. 3.7.2 Managing, Premium ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. gold coast shark attack video; giant schnauzer service dog for sale Originally . Influences the aims and objectives of Tesco as they have a large say in the company so, Premium They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Stakeholder EASYJET PLC : Shareholders Board Members Managers and Company Profile When flights are cancelled, passengers are supposed to be reimbursed within one week. Simple & Easy EasyJet Titles. Business Model Analysis In the early 2000s McDonalds saw for the first, Premium Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Technological impacts 8 [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. II/ Comparison, Premium 2 Brief history of KLM 3 In terms of cost leadership, easyJet takes the second position after Ryan. Easyjet S Response To Social Responsibility Needs - UKEssays.com SWOT analysis of easyJet (A Strategic Analysis) - howandwhat Stakeholder INTRODUCTION 4.1.1. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. A shareholder can be a stakeholder. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. Competition [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. Strategic management First published on Thu 28 May 2020 03.16 EDT. A person group or organization that has interest or concern in an organization. In addition, Marketing Analysis of easyJet You also have the option to opt-out of these cookies. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Busboy, Stakeholder analysis An aerial view of SEN. 1.1 Introduction. EasyJet Marketing and Management in the Airline Industry - BohatALA It currently uses the slogan "This is Generation easyJet". It is corporates, Premium 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. EasyJet goes to shareholders for more cash after rebuffing takeover Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . It was a shaky start but one that would grow into a stable foundation. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Customer service EasyJet has increased the amount of modern aircraft to Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status.

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